Here’s a few ‘Polaroids’ from the latest JWT / FEMA campaign I shot last week. We had to create a flooded storefront inside of a closed studio. Then, inside said storefront, we had anthropomorphized mannequins reacting to the flooded condition. To achieve this effect, we had live models airbrushed alabaster white so we could pose them in numerous ways. In the finished product, the models will have their heads lopped off via the magic hands doing the retouching, Brad Kaye. It was a rather large undertaking, but thanks to the hard work of our team of pros we nailed it – in a quick, timely and on budget fashion. Final product images to come soon! Click to experience.