Just read this on Adage.com. You can hit the link for the full article or click the pic for the basic gist of the article. In essence, Kleenex’s “Share The Softness” campaign / social experiment which we shot for the folks over at Studiocom has turned out to be a big success! I’d like to congratulate everyone involved – it was a real team effort, a lot of fun and is no surprise it continues to do as well as it has.
