Jason Maris Film & Photography Blog

Just read this on Adage.com.  You can hit the link for the full article or click the pic for the basic gist of the article.  In essence, Kleenex’s “Share The Softness” campaign / social experiment which we shot for the folks over at Studiocom has turned out to be a big success!  I’d like to congratulate everyone involved – it was a real team effort, a lot of fun and is no surprise it continues to do as well as it has.

Last week was spent casting and shooting with Studiocom for their client Kleenex . The whole shoot came together rather quickly. We put the word out through social networking about the casting, cast the job 4 days later, and shot the job 2 days after the casting.  The stylist Fawn Ortega had her hands full shopping for general sizes of winter clothes in August to help supplement the models own wardrobe.

We photographed  a total of 20 people of different ages and demographic groups over the course of 2 days, needless to say they were 2 extremely full days jam packed with fun and a ton of softness.  3 Stylists kept everyone put together on and off the set while Brad was sitting with the folks from Studiocom indexing all of the images out of the camera for their viewing pleasure.  Chef Brett was cooking in our kitchen, and let me tell you he can cook, including a mean Bananas Foster.

Here are a couple of unretouched pictures from day 1. Tony our studio manager, and Todd from Studiocom, are having some fun sharing the softness. Really soft. And then we have young Sophie feeling the softness, with a different kind of cuteness.

Screen shot from www.kleenex.com/SoftnessWorthSharing/